07 Jun, 2024
Telegram Introduces 'Stars' Currency to Streamline Digital Transactions in Mini-Apps
Telegram has rolled out an innovative payment system named ‘Telegram Stars,’ designed to streamline the purchase of digital goods and services within its platform. This new system allows users to buy products such as e-books and online courses directly through in-app purchases on Apple and Android devices. Telegram CEO Pavel Durov announced this significant expansion, which aims to empower developers to monetize their digital creations more effectively.
What is Telegram Stars
Stars, Telegram’s new in-app currency, can be acquired using fiat money via the iOS and Android app stores, or directly within Telegram. Once purchased, these virtual tokens enable users to buy various digital products available on Telegram’s mini-apps. Popular games like Notcoin and Hamster Kombat, which are embedded within the Telegram ecosystem, have become bustling marketplaces for digital goods, attracting millions of users each month. The integration of Stars promises to enhance user experience by facilitating seamless transactions within these mini-apps.
Why Telegram Stars Matters
“Stars offer a way to pay for digital services in mini-apps,” Durov explained. Telegram Stars are fully compliant with Apple and Google’s policies on digital goods, despite a substantial 30% commission charged by these tech giants on in-app purchases. In a strategic move to mitigate these charges, Telegram will subsidize advertisements bought with Stars, ensuring that the platform remains financially attractive to developers and users alike. This subsidy is a key incentive for app developers, encouraging them to use Stars for digital transactions without worrying about high commission fees.
How Telegram Stars Work
Developers can withdraw Stars in Toncoin (TON), the native cryptocurrency of The Open Network, via Telegram’s Fragment exchange. This feature not only enhances the utility of Stars but also provides developers with the flexibility to trade their earnings in the broader cryptocurrency market. They can exchange TON for other cryptocurrencies, including stablecoins like USDT, through the Telegram Wallet. This integration underscores Telegram’s commitment to blockchain technology and cryptocurrency, solidifying its role as a hub for digital innovation.
Telegram’s Growth and Partnerships
The launch of Stars comes at a time of significant growth for Telegram. Notcoin, a tap-to-earn game introduced on Telegram in January, quickly reached 35 million users in just five months. Another mini-app game, Hamster Kombat, has garnered over 100 million users, showcasing the rapid expansion and popularity of Telegram’s mini-app ecosystem. The ease of access and lucrative rewards offered by these games have driven substantial user engagement on the platform.
Earlier this year, Telegram strengthened its position by partnering with Tether, the issuer of USDT, to boost commerce on its platform. During the Token 2049 crypto conference in Dubai, Durov revealed plans to support the in-app purchase of digital goods and services, allowing developers to retain 70% of the revenue from such transactions. This favorable revenue share is expected to attract more developers to Telegram, enhancing its ecosystem of mini-apps and digital services.
Impact on the Cryptocurrency Market
The introduction of Stars and the ensuing mini-app boom have established Telegram as a leading destination for digital innovation. The TON cryptocurrency has seen significant value appreciation, reaching a record price of $7.76 and achieving an $18 billion market cap, making it the 10th most valuable cryptocurrency. Crypto-related ventures within the Telegram ecosystem, such as the TON-based token airdrops in Hamster Kombat, have further energized the platform and boosted its market presence.